• New Rapid
      • New ŠKODA Rapid
        New ŠKODA Rapid
        YOU CAN'T GET ENOUGH OF IT
        • 6.5 Colour Touchscreen Drive Infotainment System

        • Quartz-cut Projector Headlights with Jewel-shadow LED Day Running lights

        • Dual-tone Ebony-Sand interiors
  • Yeti
      • Yeti
        Yeti
        WILD YET TAME
        • ​Off-road Assistant with Hill Descent Control​
        • ​​Corner function with front fog lights
        • ​​VarioFlex – variable rear seat system​
  • Octavia
      • Octavia
        Octavia
        BIGGER. BOLDER. BETTER.
        • ​​Bi-Xenon AFS (Adaptive Frontlight System) with corner lamps
        • Panoramic Electric Sunroof with bounce-back system
        • 1.8 TSI, 180 PS engine, 7 speed DSG
  • New Superb
      • New ŠKODA Superb
        New ŠKODA Superb
        BEST-IN-NEXT-CLASS
        • Perfect blend of luxury & space
        • Loaded with cutting edge technology & Simply Clever features
        • The new Superb has all you need and much more

Company Logo

 

Slavia 1895

Bicycle production began in Mlada Boleslav Machine Works shortly before the end of 1895. Although the key components were imported, mainly from England, Laurin and Klement used the patriotic brand name Slavia.

 

Slavia 1899

The name SLAVIA was also subsequently used for motorcycles. Unfortunately, no proof exists about when the name Slavia was replaced by the L and K symbol.

 

Slavia 1905

In any case, the emblem did feature on L and K's first car, the Voituretta, in 1905.

 

L and K 1907

Sometime between 1915 and 1920, Mr. Maglic was entrusted with the design of the stylised head of an Indian with headgear comprising a circular clasp and five feathers. Indian was the nickname popularly used in the 20s to describe the new symbol.

 

ŠKODA 1923

On December 15, 1923, two versions of registered trademarks were filed at the Office for Innovation and Model Registration in Plzen. The first depicted a winged arrow with five stylised feathers with the name ŠKODA in a circle and the second was a winged arrow with three feathers. The arrows in both designs pointed to the right.

 

ŠKODA 1925

On December 15, 1923, two versions of registered trademarks were filed at the Office for Innovation and Model Registration in Plzen. The first depicted a winged arrow with five stylised feathers with the name ŠKODA in a circle and the second was a winged arrow with three feathers. The arrows in both designs pointed to the right.

 

ŠKODA 1926

The L and K emblem remained on the front grilles of Mlada Boleslav cars until 1926, while the new products bore the ŠKODA emblem alone, as agreed with ŠKODA Co. following a year's cooperation.

 

ŠKODA 1937

These facts are historically related to other rather mysterious stories, describing the origin famous winged arrow which still forms the central part of ŠKODA's emblem.

 

ŠKODA 1993

Since 1993 the company has been using new corporate colours, black and green, thereby giving the trademark even peculiarity.

 

ŠKODA 1994

Even though it is unlikely that the graphic design of ŠKODA's logo was the work of an amateur, its creator is still unknown. However, a number of historical documents tend to indicate that the logo was probably the result of a competition organised by ŠKODA’s technical director in Prague, Dr. Sykora, who initiated plans for the emblem's protection as a trademark.

 

ŠKODA 2010 - 2011

Logo (3D) with small change in 2010 - reduction of the shadows.

 

ŠKODA 1994 - 2012

Product symbol which was used from 1994 to 2012.

 

ŠKODA March 2011 - July 2011

This logo was used from March 2011 - July 2011.

 

ŠKODA 1994 - 2012

Product symbol which was used from 1994 to 2012.