1. When did ŠkodaAuto start operations in India?
2. What are the achievements of ŠkodaAuto in India?
3. What are the models offered by ŠkodaAuto India?
4. How is the dealer network spread in India? What is the future growth on this platform?
5. What are ŠkodaIndia’s future plans?
6. At Lakme Fashion Week, last season Škoda associated its Fabia and this season it was the Superb. What is the underlining factor in this association?
7.How is the Fabia faring in its hatchback segment?
8.What is the positioning of the new Superb?
1. When did ŠkodaAuto start operations in India?
Ans. Škoda entered the Indian premium car market in 2001 and setup a plant at Shendra, on the outskirts of Aurangabad, making it the company’s only manufacturing facility outside Europe. This plant is spread across 300,000 square meters. This facility is also regarded as one of the best engine assembly plants in Asia. Looking at the growing demand for its products ŠkodaIndia also doubled its production capacity to 40,000 units per year. Further, the VW group plant at Chakan was inaugurated on 31st March ’09. Full fledged production at the plant would start in May and the first rollout of the plant would be the Superhatch, Škoda Fabia. This will be followed by VW Polo and its variants.
2. What are the achievements of ŠkodaAuto in India?
Ans. The beginning of ŠkodaAuto India in 2009 has been very successful with the launch of the all new ŠkodaSuperb in New Delhi. Further, the Superhatch Fabia received a spate of awards which has been remarkable in terms of achievements like CNBC-TV 18 Overdrive 2009 “Car of the Year” & “Compact car of the year” and NDTV Profit Car and Bike Awards “Active Small car of the year”. Škoda India’s other achievement’s included ‘TNS Voice of the Customer Awards for ŠkodaOctavia (Petrol) in Premium Mid Size car segment. Previously Škoda India was awarded the J D POWER ASIA PACIFIC AWARDS FOR 2008 and 2007 for being ranked 1st in both years in the Sales Satisfaction Study. ŠkodaIndia also achieved the ‘TCS award’ in mid size premium segment against Honda Civic in 2006 along with ‘Most Technologically Advanced Car’ for ŠkodaLaura; ‘Best Variant’ for ŠkodaSuperb Turbo Diesel from CNBC-TV18 AUTOCAR AUTO AWARDS 2006; ‘Executive Car of the Year’ from NDTV PROFIT CAR INDIA AWARDS 2006, and ‘Auto tech of the Year’ from OVERDRIVE 2006, both awards for ŠkodaLaura. The other awards received in the past include ‘NFO Voice of customer’ award in 2003 and the BBC Wheels award in 2002 for the ‘Best entry luxury car’.
3. What are the models offered by ŠkodaAuto India?
Ans. ŠkodaIndia, until now has introduced four product lines including the flagship ŠkodaSuperb, ŠkodaLaura, ŠkodaOctavia and the Superhatch ŠkodaFabia. These products have the following variants in the country: ŠkodaSuperb Elegance 1.8 TSI, ŠkodaSuperb Elegance 2.0 TDI PD, ŠkodaSuperb Elegance 3.6 V6 FSI 4X4, ŠkodaLaura 1.8 TSI Manual, ŠkodaLaura 1.9 TDI PD Manual & Automatic, ŠkodaLaura 2.0 TDI PD Automatic, ŠkodaOctavia L&K 1.9 TDI, ŠkodaOctavia Elegance 1.9 TDI, ŠkodaOctavia Ambiente 1.9 TDI & 1.8 MPI Turbo, ŠkodaFabia Elegance 1.4 TDI & 1.2 HTP, ŠkodaFabia Ambiente 1.4 TDI PD & 1.2 HTP, ŠkodaFabia Classic 1.4 TDI PD & 1.2 HTP, ŠkodaFabia Active 1.4 TDI PD & 1.2 HTP.
4. How is the dealer network spread in India? What is the future growth on this platform?
Ans. ŠkodaAuto India today has one of the largest authorized dealer networks spread across 61 dealerships. We have established a good presence in India and are looking to extend our reach through dealer partners who share our vision of quality and value. We plan to have 65 dealerships in India by year end.
5. What are ŠkodaIndia’s future plans?
Ans. We plan to bring as many products as possible from the portfolio worldwide. We would be launching the new Laura in May 09. Considering the success of the Fabia, we will also launch multiple variants of the car to leverage its popularity. We’ll introduce Fabia Combi (estate version) and the tall boy Roomster models to consolidate the brand in Indian market. In short, Škoda will always excite the Indian customer with its offerings.
6. At Lakme Fashion Week, last season Škoda associated its Fabia and this season it was the Superb. What is the underlining factor in this association?
We have always believed in being a path breaker in introducing new technologies and products and a trend setter in the automotive industry just like fashion. Our association with the Lakme Fashion Week is due to the fact that it appropriates our social currency and stature along with reinforcing our position in the lifestyle segment.
7. How is the Fabia faring in its hatchback segment?
Fabia has been a great success. The introduction of the Fabia has created the Superhatch segment also known as the premium hatchback segment in India. The Fabia customer gets the features and attributes of a sedan in a compact hatchback and hence it has been gaining huge popularity as a second car for families and with the young professionals in metros and smaller cities.
8. What is the positioning of the new Superb?
With Škoda Superb we intend to give our customers a 7 star experience on wheels in terms of design, safety, security, comfort, convenience, engine and transmission. It is positioned as a benchmark in the premium segment. The car comes with the latest technology and sophistication which is an invariable competency of Škoda worldwide. Moreover, the aggressive pricing gives us an added edge in being a luxury limousine worth the customer’s cheque. The all new Superb with its best in class fuel efficiency is equipped with the state of the art features, creating many firsts in its category/ a new statement in its category. Features like twin door technology, seven speed DSG Tiptronic, TSI, TDI PD, V6 FSI 4x4 etc are some of the new additions to the Superb. In short, the Superb Drive experience is our USP.
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