Slavial 1895

 

Bicyle production began in Mlada Boleslav Machine Works shortly before the end of 1895. Although the key components were imported from abroad, mainly from England, Laurin & Klement used the patriotic brand name Slavia

 

 

 


 

Slavial 1899

 

The name SLAVIA was also subsequently used for motorcycles. Unfortunately, no proof exists about when the name Slavia was replaced by L&K symbol
 

 

Slavial 1905

 

In any case, the emblem did feature on L&K's first car, the Voituretta, in 1905.

 

 

L&K 1907

 
 Sometime between 1915 and 1920, Mr. Maglic was entrusted with the design of the stylised head of an Indian with headgear comprising a circular clasp and five feathers. Indian was the nick name popularly used in the twenties to describe the new symbol.

 

Skoda 1923

 

On December 15, 1923, two versions of registered trademarks were filed at the Office for Innovation and Model Registration in Plzen. The first depicted a winged arrow with five stylised feathers with the name Skoda in a circle; the second a winged arrow with three feathers. The arrows in both designs pointed to the right.

 

Skoda 1925


 On December 15, 1923, two versions of registered trademarks were filed at the Office for Innovation and Model Registration in Plzen. The first depicted a winged arrow with five stylised feathers with the name Skoda in a circle; the second a winged arrow with three feathers. The arrows in both designs pointed to the right.

 

Skoda 1926

 

The L&K emblem remained on the front grilles of Mlada Boleslav cars until 1926, when the new products bore the Skoda emblem  alone, as agreed with Skoda Co. following a year's co-operation.

 

 

Skoda 1937

 

These facts are historically related to other rather mysterious stories, describing the origin famous winged arrow which still forms the central part of Skoda’s emblem.

 

 

Skoda 1993

 

Since 1993 the company has been using new corporate colours, black and green, thereby giving the trademark even peculiarity.

 

 

Skoda 1994

 

Even though it is unlikely that the graphic design of Skoda’s logo was the work of an amateur, its creator is still unknown. However, a number of historical documents tend to indicate that the logo was probably the result of a competition organized by Skoda’s technical director in Prague, Dr. Sykora, who initiated plans for the emblem's protection as a trademark.