Škoda Auto India launches new campaign ‘Škoda Superstars’

Mumbai, 28 April 2025 – As Škoda Auto celebrates 130 years of automotive legacy globally and marks 25 years in India, the brand has launched a powerful new campaign titled ‘Škoda Superstars’. At the heart of this initiative is a celebration of passion, persistence, and people, those who dare to dream and work relentlessly to achieve it. The campaign is anchored by Škoda Auto India’s first-ever ‘Brand Superstar’, Ranveer Singh, along with iconic cars of the brand through the ages. The film draws parallels between the resilience of Škoda’s iconic founders, Laurin and Klement and modern-day heroes from all walks of life, leaving viewers with a compelling call to action: celebrate your journey.

Petr Janeba, Brand Director, Škoda Auto India shares, “The ‘Škoda Superstars’ campaign is not just a tribute, it’s a movement. It’s our way of honouring the spirit of determination and drive that has defined Škoda Auto since 1895 and continues to thrive in the people around us today. As we celebrate 130 years globally and 25 years in India, we want to go beyond just showcasing our cars. We want to celebrate the human stories that mirror our own journey, from vision and grit to achievement. Through this campaign, we’re inviting every individual to share their personal triumphs and become a part of the Škoda legacy. Because in the end, it’s not just about where you come from, but how far your passion and work ethic can take you.”

A once-in-a-lifetime experience in Prague

As part of the campaign, Škoda Auto India invites fans to participate in a unique contest by sharing their stories of dreams turned into achievements. By uploading a personal photo that reflects their journey, users can generate a special double-exposure image featuring themselves and a Škoda car, symbolizing how their personal milestones intersect with the brand’s enduring legacy.

Entries shared on social media using the campaign hashtag and tagging @SkodaIndia and @FansOfSkoda will be shortlisted, of which 25 winners will be eligible to win an unforgettable Škoda Auto experience to Prague.

Link to the website: https://skodasuperstars.com/

Link to the Škoda Superstars official film: https://www.youtube.com/watch?v=HOFRlMDGa-0

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Further information

Škoda Auto India

Mithin Selven

Traditional & Regional PR

T - +91 90283 89374

mithin.selven@skoda-auto.co.in

MSL India

Ankit Daswani

Group Head

T - +91 9833559433

ankit.daswani@mslgroup.com

Škoda Auto

› is successfully steering through the new decade with the Next Level – Škoda Strategy 2030. › aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.

› effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.

› currently offers its customers twelve passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Enyaq Coupé, Slavia, Kylaq and Kushaq.

› delivered over 926,600 vehicles to customers around the world in 2024. › has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.

› is part of the Brand Group CORE – the organisational merger of the Volkswagen Group's volume brands – to achieve joint growth and to significantly increase the overall efficiency of the five volume brands

› independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.

› operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner. › employs approximately 40,000 people globally and is active in around 100 markets.

Škoda Auto India

› fascinating customers in India since 2001.

› offers 4 models in India – Kylaq, Slavia, Kushaq and Kodiaq

› present in more than 150 cities across the country with over 280 customer touchpoints

Škoda Auto India website - www.škoda-auto.co.in