ŠKODA AUTO India partners with Bhoomi Cars
Patna, 24th April, 2018: ŠKODA AUTO India launched its newly designed 3S (Sales, Service and Spares) facility, Bhoomi Cars Pvt Ltd in Patna. The dealership facility will sport the new Corporate Design and Identity which is part of ŠKODA’s global redesigning process. Mr. Ashutosh Dixit, Director – Sales, Service & Marketing, ŠKODA AUTO India Pvt Ltd and Mr. Rahul Kumar, Dealer Principle inaugurated the showroom.
With the inauguration of Bhoomi Cars Pvt Ltd, ŠKODA aims to further strengthen its position in Bihar and foray towards its expansion in the eastern markets of the nation by introducing five new dealership facilities over the next six months.
Bhoomi Cars Pvt Ltd, is strategically located at Bailey Road, and sprawls over an area of 4379 sq. ft. of premium showroom space that can accommodate a six car display. The showroom is supported by a service facility, accessibly located at Danapur Khagaul Road, Patna which spans across a substantial 11211 sq. ft. area.
Commenting on the inauguration of the new facility, Mr. Ashutosh Dixit, Director – Sales, Service & Marketing, ŠKODA AUTO India Pvt Ltd said, “Through, refreshed model line-up and innovative customer service initiatives, we are focusing on strengthening the brand in India. With Bhoomi Cars in Patna, we will further affirm our presence in Bihar, and commence our journey to create a strong footprint in the eastern markets. We plan to grow substantially in the region and Bhoomi Cars Pvt Ltd is the rightful partner to boost our business campaign in that direction.”
Mr. Rahul Kumar, Dealer Principle said, “We are happy to partner with ŠKODA AUTO to unveil our newly designed dealership facility that will represent the brand in Patna. The evolution of the brand makes us more affirmative, confident and committed to our valued customers in this geography.”
ŠKODA AUTO India is in the process of revamping its entire dealer network which will entail - manpower training, a customer friendly layout and business processes along with a refreshed design that will be the key to demonstrating the power of the brand.
New ŠKODA Showroom: friendly, bright, inviting and customer friendly processes:
The redesigned dealership network globally and in India will offer modern showrooms with a great look and feel, customer friendly environment, creating a pleasant atmosphere and transparency. The exteriors of the dealerships are completely redesigned. The new appearance of the ŠKODA dealerships will be the brand’s powerful statement during both day and night – clear, transparent, modern and open. Fresh colours, clarity, openness and transparency – are the highlights of the new interiors of ŠKODA dealership showrooms.
ŠKODA has placed a highest priority on functionality and clear orientation options for the customer. Elevating the buying experience, ŠKODA AUTO India has introduced a next-generation iPad based sales tool for sales consultants. With the help of this sales tool, the sales consultants will be able to elaborately explain the features of our cars in an interactive and engaging manner.
The launch of the Bhoomi Cars Pvt Ltd in Patna is the latest chapter in ŠKODA AUTO India’s commitment to strengthen its presence in the country. In addition, the rebranding and introduction of the NEW CICD across all retail outlets along with new customer focused initiatives have contributed to the overall growth of the brand. ŠKODA AUTO India also offers a 4 year service care program which consist of a 4 year warranty program and a 4 year (24 x 7) Road Side Assistance which is standard on all ŠKODA products. Additionally, customers now have an option to purchase a 4 year service package at a nominal price which ensures a hassle-free ownership experience.
ŠKODA AUTO India continues to record strong performance in India. Selling 17,438 cars in 2017, the company achieved 30% more sales than the previous year. The NEW OCTAVIA RS and THE NEW KODIAQ have received overwhelming response from customers and media; have contributed significantly to the overall growth of the brand. The brand promises further growth impetus from the new models in 2018.
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